The look of the interior of the Atmos 561, by Swiss Watchmaker Jaeger-LeCoultre
Quite recently we reported about the much anticipated auction that will be taking place at Sothebys in New York on November 23rd in support of the (RED) charity. With a blade-like aluminium desk with 185 interlocking cells and a Leica Camera being auctioned off, the massive popularity of these items stems from the designers behind it all.
Curated by world-famous designers Marc Newson and Jony Ive (Sir Jonathon Ive), the two are sure to bring in a great deal of money at this auction that is fighting for such an important global cause. Mr. Newson has established himself as an incredibly versatile individual who has worked with countless brands for an array of products. Mr Ive has been the top designer for Apple for years, and is the man behind the development of the Mac operating system interfaces that millions of people throughout the planet have grown a passion for. So what else could this dynamic duo be partnering up on for the upcoming Sothebys auction?
News just in that music sensation Bonos (RED) AIDS charity will also feature watches designed by Ive and Newson. The first, a Marc Newson version, comes from Swiss watchmaker Jaeger-LeCoultre, with unique red elements implemented into the piece to signify the occasion. One item is a version of the Atmos clock from the 1920s, with the Atmos 561 coming customized in a crystal case. The next is thought to be a more exciting piece, a Jony Ive creation, is inspired by the Jaeger-LeCoultre Memovox Tribute to Deep Sea wrist watch. The limited edition pays homage to the same watch that was built over fifty years ago.
It is brilliant to see the Sothebys brand support such deserving causes as (RED) and everything they stand for. The partnership of Jony Ive & Marc Newson with (RED) and Sothebys is not only brings exciting new pieces for sale to the global clientele who attentively follow the Sothebys brand. More importantly in this circumstance, is the realization that all of the proceeds will be going towards something that is bigger than ourselves; to those truly in need.
More Information: Forbes.com
