Gibson Sothebys International Realty is pleased to announce that Beth Heard-Laffey has joined the company as Director of International Initiatives.
Based in Boston, Heard-Laffey is responsible for developing and strengthening the companys international pipeline of business and promoting Boston as a key destination for foreign investment within the Sothebys International Realty network.
Gibson Sothebys International Realty Owner/President, Paul McGann stated, Recently we have recruited several top producing agents one of which who speaks Mandarin. We look forward to having Beth supplement the success of these agents who do business internationally.
Heard-Laffey previously served for 16 years as director and auction liaison, for Sothebys International Realty Affiliates LLC in New York, NY, where she managed the relationship between the Sothebys Auction House and more than 760 offices affiliated with the Sothebys International Realty brand on a global basis. In this role, Heard-Laffey led realty client service for preferred auction clients, managed real estate and fine art referrals, and produced co-marketing events in New York, London and Hong Kong.
We see this as a great opportunity to merge her Sothebys Auction House experience into our everyday practice and to collaborate more frequently with all local and international affiliates. Working closely with our agents and in-house marketing team, Beth will develop and maximize the value of all our Sothebys International Realty/ Sothebys Collaborations, said Gibson Sothebys International Realty CEO/ Founder, Larry Rideout.
Before she began her career in real estate, Heard-Laffey was employed at the Sotheby's auction house in the Client Service department.
A native of Massachusetts, Heard-Laffey was born into a real estate family, raised near Boston and summered in Nantucket. She is a graduate of Dana Hall School in Wellesley, Massachusetts and Pine Manor College in Chestnut Hill, Massachusetts.
Here at Gibson Sothebys International Realty we welcome Beth Heard-Laffey to our team and are eager to see the growth to come not only locally but globally through her invaluable experience and connections.
About Gibson Sothebys International Realty: Gibson Sothebys International Realty is Bostons largest independent real estate company. Founded in 1962 by Betty Gibson in Bostons South End, the firm has several offices in the Cambridge, Boston and Greater Boston area. The international network of more than 730 offices in 56 countries and territories, and the relationship with Sothebys auction house, as well as comprehensive online and print advertising in high profile venues, provides remarkable exposure for each home. The success led toGibson Sothebys International Realty being the top-ranked Boston-based firm in the state for 2014 with over $1 billion in properties sold and under agreement. (source: MLS).