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Sotheby's News: Delve into the International Art Market and more on Apple TV

Sotheby's has announced that they are now present on Apple TV.


Here you are able to explore the international art market through watching videos from Sotheby's extensive library and HD streams from auctions around the world!Delve into some of the worlds greatest works of art, jewels, watches and more. Enter a world of luxury and learn how the auction world works by virtually visiting artists in their studio.

The Sotheby's App will include the following five channels:

  • Artists
  • Legendary Auctions
  • Luxury Goods
  • Our Experts
  • Auction Room

The launch of our Apple TV App as well as the roll-out of our digital program helps us realise our ambition to be relevant to both current and potential clients every day, regardless of whether a sale or exhibition is taking place, commented David Goodman, Sothebys EVP, Digital Development and Marketing. We have already seen tremendous results, with astonishing growth in online participation translating to a massive increase in online buyers in our sales.

The Sothebys App can be found in the new Apple TV App store following your purchase of the New Apple TV device. Apple TV is available to users in 80 countries via the new Apple TV operating system.

Click here for more information and to watch a video preview of the Sotheby's world you will enter.

Additional Source: BLOUINARTINFO

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