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Sothebys International Realty to Target Chinas Wealthy with New Alliance

Sothebys International Realty has announced an alliance with that enables the luxury real estate brand to generate Chinese buyer interest on one of the worlds most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby's International Realty now has the most global representation on, displaying luxury listings from 65 countries and territories.

China is already the second-largest source of visits to, only after the United States, and accounts for one out of every 10 visitors.

Chinese investors favor real estate as an asset class. Chinese purchasers acquired at least US$350 billion of U.S. real estate between 2010 and 2015.[i] 69 percent of Chinese purchase on an all-cash basis.[ii] Between 2009 and 2015, Chinese buyers went from accounting for 10 percent to 28 percent of all foreign residential real estate acquisitions in the U.S. In the same period, its annual investment level increased more than nine-fold.[iii]

We are constantly looking for opportunities to expand globally by adding new distribution opportunities that showcase properties to affluent consumers in key growth markets. The alliance with achieves that by giving us better access to a market that is already one of our most important, and which promises great future growth.

One of Juwai.coms key advantages is that it is hosted on both sides of Chinas internet firewall, so its listings are visible online both within China and outside of China.

--Wendy Purvey, chief marketing officer, Sotheby's International Realty Affiliates LLC

The Sothebys International Realty brand alliance with includes the following components:

  • Listing display: Sothebys International Realty property listings will appear on and in its real estate search results.
  • First responders: Juwai.coms Chinese-language team is located in mainland China so they can respond to consumer inquiries in real time, translate the inquiries into English and forward them to the Sotheby's International Realty sales associate who has the listing.
  • Brand page: A Sothebys International Realty brand overview page carries information about the brand, a contact form and the networks listings all in one place.
  • Banner advertising: Sothebys International Realty banner ads will run on the homepage, promoting the companys new brand page and listings to Juwai.coms audience.

The Sothebys International Realty alliance with puts our listings in front of Juwai.coms audience of high net worth Chinese international property buyers.

Having Juwai.coms team respond to leads in timely fashion overcomes the cultural and time-zone challenges of working with overseas buyers. Thats a huge competitive advantage to our clients.

-- Nicole Rideout, Director of Relocation and Referrals, Gibson Sothebys International Realty

Looking forward, Chinese buyers are expected to continue their international real estate purchasing spree. The best estimate is that they will spend at least US$218 billion on existing U.S. real estate between 2016 and 2020[iiii] with investments in the rest of the world on a similar scale.

Gibson Sothebys International Realty, which has offices in Boston, Cambridge and the surrounding areas offers exclusive Sothebys International Realty marketing, advertising and referral services that are designed to attract well-qualified buyers to the firms property listings. Property listings from Gibson Sothebys International Realty also are marketed on the global website, as well as on the firms local website,

As a Sothebys International Realty affiliate, the firm and its clients also benefit from an association with the Sotheby's Auction House, allowing the firms sales associates the opportunity for real estate referrals with auction house clientele as well as the unique ability to refer real estate clientele for appraisal services for jewelry, art, antique furniture and collectibles.

The Sothebys International Realty network currently has more than 19,000 affiliated independent sales associates located in approximately 850 offices in 65 countries and territories worldwide. Each office is independently owned and operated.

To seetheSothebys International Realty brand page on,

[i] Asia Society, Breaking Ground: Chinese Investment inU.S. Real Estate

[ii] National Association of Realtors (USA), 2015 Profile of Home Buying Activity of International Clients

[iii] National Association of Realtors, International Buyer Report for years 2011 to 2016.

[iiii] Asia Society, Breaking Ground: Chinese Investment inU.S. Real Estate

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