In real estate, both agents Lisa May and Siu Fu Lau agree on the power of storytelling. Every real estate agent has access to MLS listings and can share features of properties online and in brochures and newsletters. The BEST agents go one step further to discover what brings each listing to life and create a compelling story for each distinctive home.
This week, we feature Lisa May and Siu Fu Lau as part of our AgentFilm Series, showcasing how the formative years of these extraordinary people and the sagacious words of their parents have inspired them to tap into thefundamental motivations and deep, often unspoken needs of their clients.
To view Lisa and Siu's films on Gibson Sotheby's International Realty's website,click here.
To view Lisa and Siu's films on Gibson Sotheby's International Realty's YouTube channel, click here.
To view Lisa and Siu's films on Gibson Sotheby's International Realty's Facebook page, click here.
Gibson Sothebys International Realty officially launched our Evoker Film Series this summer, offering a personal introduction to the lives of the some of the companys executives and agents. With 11 total offices across Greater Boston, we have a keen understanding that real estate success requires bringing our brand to life and building authentic relationships with our clients. With that mission in mind, we collaborated with micro-branding company Evoker, Inc. to create short films that tell the passion, commitment and stories of our remarkable team members.
Each week, we will feature two agent films across our online platforms. While the films subtly complement one another, no two are ever the same, turning the traditional agent bio video on its head. The films strip away the mass-produced structure of standard biography videos and enable each agent to share their unique story.