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A PERSONAL INTRODUCTION | BETH HEARD-LAFFEY & CHERYL MEYERSON

Beth Heard-Laffeys family has been deeply rooted in Boston for generations. Since parlaying her experience with Sothebys Auction House into 18 years of real estate expertise, Beth has developed strong relationships with international colleagues and her buyers and sellers alike. She is a Massachusetts native, born into a real estate family and raised near Boston with some of her favorite memories from summers on Nantucket. With her natural enthusiasm for the Greater Boston market, Beth feels privileged to be able to guide her clients through one of the biggest decisions of their lives.

For Cheryl Meyerson, luxury is defined by ones realization of bliss. With this in mind, Cheryl brings strong empathy, boundless energy, and a creativeeye for design elements that bring every home to life for her clients. After years of living in various cities and islands across the world and cultivating strong global connections, Cheryl settled in her native city of Boston, where she revels in the citys storied history, bustling lifestyle, and breathtaking natural and coastal beauty.

Clickhere to view Beth and Cheryls films on Gibson Sotheby's International Realty's website.

Clickhereto view Beths film and here to view Cheryls film on Gibson Sotheby's International Realty's YouTube channel.

Clickhere to view Beth and Cheryls films on Gibson Sotheby's International Realty's Facebook page.

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Gibson Sothebys International Realty officially launchedtheEvoker Film Seriesthis summer, offering a personal introduction to the lives of the some of the companys executives and agents. With11 total officesacross Greater Boston, we have a keen understanding that real estate success requires bringing our brand to life and building authentic relationships with our clients. With that mission in mind, we collaborated withmicro-branding companyEvoker, Inc.to create short films thattell the passion, commitment and stories of the remarkable people on our team.

Each week, we will feature two agent films across our online platforms.While the films subtly complement one another, no two are ever the same,turning the traditional agent bio video on its head. The films strip away the mass-produced structure of standard biography videos and enable each agent to share their unique story.

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