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Gibson Sotheby's International Realty Adopts Contactually To Power Successful Relationship Management For Agents

Boston's largest independently-owned real estate company selects award-winning CRM

to power intelligent connections


WASHINGTON, Nov. 13, 2018 - Gibson Sotheby's International Realty has selected Contactually to form the core of its relationship-centric agent technology. Contactually's award-winning Customer Relationship Management (CRM) system is specifically developed to address the needs of real estate agents, with features designed to simplify the management of an active sphere of influence.

"We have built a people-first company culture, spending over a decade focusing our growth and development efforts on the needs of our agents and clients," said Larry Rideout, Chairman and Co-Owner of Gibson Sotheby's International Realty. "Contactually equips us with technology that helps our agents improve their productivity and deepen their relationships with their clients. In addition, the technology seamlessly integrates with our existing programs, ensuring our adoption of Contactually only augments our ongoing marketing and outreach."

With nearly 300 agents in seventeen offices across Eastern Massachusetts, Gibson Sotheby's International Realty has established itself as a premier market leader. The firm is known for its tight-knit leadership approach and family-oriented culture. This year, Gibson Sotheby's International Realty recently launched a series of short films offering a personal introduction to the lives of individual agents, upending the traditional agent biography video and empowering buyers and sellers to work with agents they find authentic and inspiring.

"We are proud to work with Gibson Sotheby's International Realty to augment their focus on agent-client relationships," added Contactually CEO Zvi Band. "We specifically developed our platform for the type of engagement-focused agents that work at Gibson Sotheby's International Realty."

Contactually works directly with six out of the ten largest Sotheby's International Realty brokerages in the country. Sotheby's International Realty agents using Contactually have seen an increase in transactions and commissions to the agent and brokerage. Contactually's customized onboarding and ongoing support have created a high level of adoption among Sotheby's International Realty agents.

Contactually constantly measures the strength of agent interactions, providing support on what to say and guidance on the best time to send messages to maximize responses. Through its open API, Contactually provides over 500 integrations, including Zillow, rezora, RealScout, Spacio, BombBomb, and dotloop, and is designed to instantly plug into a brokerage's tech stack. Gibson Sotheby's International Realty will use a predictive analytics tool that will incorporate with Contactually.

Contactually provides a Chrome extension for Gmail as well as a mobile app that provides agents with access from any location. Intelligent features in Contactually help agents work smarter by queuing up tasks for each session based on past interactions and preferred communication cadence. The Best Time to Send feature helps agents understand the most effective time to send each correspondence, while personalized ScaleMail uses the power of email for ongoing rapport. A performance dashboard allows brokers, trainers, and coaches to review important indicators to help fuel adoption and agent success.

To learn more, please visit

About Gibson Sotheby's International Realty Since 1962, Gibson Sotheby's International Realty's unique approach of combining local leadership with a global brand has been highly effective throughout Boston, Cambridge, Greater Boston and Eastern Massachusetts. Under Co-Owners Larry Rideout and Paul McGann's leadership for over a decade, the firm has grown exponentially and has cultivated a people-centric and technology-driven culture. The company transcended $1 billion in sales volume between January 1 and July 31 of 2018. Today, Gibson Sotheby's International Realty is the largest independently-owned real estate company in Boston.

About Contactually Contactually provides a SaaS-based intelligent customer relationship management (CRM) platform for real estate agents and brokerages. In simply minutes a day, Contactually's easy-to-use platform enables personal engagement at scale, resulting in more leads, referrals, and increased business. Proudly located in Washington, DC, Contactually employs approximately 70 people and has raised $12 million in capital to date from Grotech Ventures, Rally Ventures, Bull City Venture Partners, Middleland Capital, and others. Contactually has been named to Inc.'s 5000 Fastest Growing Companies and the HousingWire Tech 100. For more information, please visit us at

Contact: LION & ORB PR

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