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[:en]Gibson Sothebys International Realty Takes a Ninja Approach to Real Estate[:]


This past October, Gibson Sothebys International Realty welcomed professionals from Sothebys International Realty affiliates across Massachusetts, Rhode Island, New York, New Hampshire, and Washington D.C. to join them in a four-day intensive Ninja Selling installation.

Ninja Selling: A path, not an event. A lifestyle for sales, focused on the power of incremental change that requires the participant to walk it.Following the path requires repetition and passion.Ninja sales training changes your mindset, flow, business plan, customer interactions, selling process, buying process, and negotiating skills, hopefully assisting Realtors in ways not previously possible.

The mission of Ninja Selling is threefold:Increase your income per hour.Increase your client satisfaction.Improve the quality of your life.

To accomplish this, the Ninja Selling trainings are immersive experiences during which students learn to shift their mindsets, develop important skills, and engage in daily action. Led by Master Ninja Selling Instructor Melanie Frank, the system was designed to empower Realtors to raise their professional standards of excellence through collaboration, teamwork, and working smarter, rather than harder. For Ninjas, family is first and foremost, and those who complete the program are equipped with valuable tools that will help them regain their lives outside of work. Frank explains that, while Ninja Selling is a system that aims to help Realtors sell more effectively, it is about much more. It is meant to be life changing, and to help graduates strike that elusive balance between a satisfying career and a fulfilling home life.

The Ninja Selling Installation was an amazing experiencenot just due to the wonderful proven processes we learned and the way they were presented, but the camaraderie in the room was so abundant. I felt like I was with sixty new friends! enthused Sharon Parker, a Realtor with Tate & Foss Sothebys International Realty in Rye, New Hampshire.

After four days of energized training, participants left with new philosophies, attitudes, and actions to focus their real estate careers in their respective markets.

I truly did not know what to expect going in, but the Ninja Training is something that every single agent, regardless of success or tenure, would benefit from, said Ally White, a Realtor who works out of Gibson Sothebys International Realtys South Boston office. I learned so many valuable tools that will not only help my real estate career, but also my everyday relationships. I am so thankful for the opportunityand to be on this journey!

As White states, Ninja Selling is not just for newer real estate professionals: experienced advisors also report significant benefits. David DeMarco, of Gibson Sothebys International Realtys Dorchester office, says the program targeted and reinforced the personal relationship building that is so essential in our business. The Ninja Selling system works if you follow it and work your database, as well as open yourself up to attracting business.

Frank firmly believes in the power of positive affirmations, and to holding oneself accountable for maintaining daily and weekly habits.

Ninja Selling is life changing, and Melanie Frank is amazing. I hear her in my head every day! says Peter Lomenzo, a Gibson Sothebys International Realty associate in Dennis, Massachusetts. One thing for sure: this is not a quick fix, and is therefore much more valuable. I have had a great week of practice and I love the renewed energy I have for life.

To see Gibson Sothebys International Realtys photo album from the installation, visit

To learn more about the Ninja Selling system, visit


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