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[:en]Pantone Color of the Year 2020 | Classic Blue[:]


Pantone, the global authority on all things color, has named a new Color of the Year for 2020: PANTONE 19-4052 Classic Blue. On the surface, the reflective blue tone is elegant in its simplicity. But it is worth diving a bit deeper to appreciate this thought-provoking shade.

Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge, aiding concentration, and bringing laser-like clarity. PANTONE 19-4052 Classic Blue re-centers our thoughts.

"We are living in a time that requires trust and faith," saysLeatrice Eiseman, Executive Director of the Pantone Color Institute. "It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on."

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.

"Imbued with a deep resonance, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication," explains Eiseman.

"It's a color that anticipates what's going to happen next," said Laurie Pressman, Vice President of the Pantone Color Institute. "What's the future going to bring as we move into the evening hours?"

This is indeed an important question as we venture into a new decade. But as pioneering as it may be, the 2020 Color of the Year brings us full circle to the very first Color of the Year: Cerulean, another blue shade selected in 1999 as we embarked on Y2K.

The 2020 Color of the Year isn't just for seeing

In collaboration with ARTECHOUSEand other partners, Pantone created a multi-sensory, fully-immersive Classic Blue experience to celebrate the reveal of its Color of the Year 2020, which it showcased in Manhattan on Wednesday evening. The innovative art space served as the backdrop of the official Color of the Year 2020 announcement to media and influencers across design and creative industries.

Classic Blue is described in part as a contemplation of where sky and sea meet: the taste of flowering vines, the touch of soft velvet, the sound of vivid nostalgia.

The fragrance of Classic Blue wafted through the air while Classic Blue sounds resounded. Classic Blue-textured cushions littered the floor and Classic Blue drinks were served.

It was, beyond dispute, a Classic Blue sight to behold.

Additional collaborators include privately-owned flavor and fragrance and flavor label Firmenich, which contributed the Classic Blue taste and smell;digital-first home furnisher The Inside, which created a custom, velvety fabric that will be sold for a limited time; Landr, the platform for musicians, which assembled a collection of 200 samples and loops evoking Classic Blue; and luxury tea blender Tealeaves, which selected a bespoke blend of botanicals inspired by the color's symbolism.

Incorporate Classic Blue into your 2020

Lighter than PANTONE 289, Sotheby's International Realty's signature hue, yet still a rich shade of blue, this reliable color wont let us downespecially when it comes to home decor. The color is a universal home favorite with a potential to "inject creative confidence into interiors," asserts Pressman. Experiment with a traditional yet bold foundation inside your own space whether it's with a vase or candle for your home or workplace, woven into an unexpected art piece, or patch-worked into a soft pillow.

About Pantone Color of the Year

For over 20 years, Pantones Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantones color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.[:]

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