Gibson Sothebys International Realty Logo

Back To Blog

[:en]Agent Spotlight: Beth Heard-Laffey[:]


What did you do before real estate and how did you get started in the business?

I am a native of Massachusetts, born into a real estate family, so the industry has always been apart of me! After graduating from college, I worked at AT&T International, coordinatingemployee relocation and travel and events initiatives. After having my children, I worked inretail, managing stores until I moved to New York City, where I worked in Client Service atSotheby's Auction House. For eighteen years, I was fortunate to work as the Director, AuctionLiaison, facilitating the relationships between the auction house and more than 760 officesaffiliated with Sotheby's International Realty across the globe. In this role, I led realty clientservice for preferred auction clients, managed real estate and fine arts referrals, and producedco-marketing events in New York, London, Hong Kong, and for Sotheby's International Realty affiliate offices.

What is one thing your clients find comfort in that make them turn to you for their real estate needs?

Effective communication with my clients is extremely important and crucial to the success ofevery transaction! Buying or selling a home is a major life step and investment, so I workdiligently to keep my clients updated on market data, pricing, and marketing initiatives. Openlines of communication are imperative to providing clients with a sense of security and trust inmy services. I am thrilled to have chosen a profession where proper communication is vital, andwhere establishing new relationships and fostering existing connections are part of my dailybusiness strategy.

What about the Boston area lifestyle excites you most?

The arts. We are blessed with so many great museums around Boston. There is plenty to beseen and learnedthe hardest part is choosing which ones to visit! A quick, or long, visit to theMuseum of Fine Arts or the Harvard Art Museums can give you your creative boost for theweek.

Describe your perfect day off.

My perfect day off will always include my family and friends! My family and I have been makingmemories together on Nantucket and in Florida for years.[:]

    Add Comment

    Comments are moderated. Please be patient if your comment does not appear immediately. Thank you.


    1. No comments. Be the first to comment.

    Contact Us