Gibson Sothebys International Realty Logo

Back To Blog

Gibson Sotheby's International Realty Acquires Fruh Realty

#1 Massachusetts-Based Real Estate Firm Opens Doors in Newburyport and Extends Service Beyond Massachusetts

Newburyport, Massachusetts (March 28, 2023)Gibson Sotheby's International Realty has announced it has acquired Fruh Realty, marking the firm’s second office on the North Shore of Massachusetts and its twenty-seventh office statewide. The merger expands the firm's footprint on Cape Ann and extends its service into the New Hampshire residential real estate market for the first time. 

With this addition, Gibson Sotheby’s International Realty welcomes Fruh Realty founders Kevin and Alison Fruh and sixteen sales associates specializing in the markets along the Massachusetts and New Hampshire coasts. Principal broker Kevin Fruh will continue to practice real estate and be an integral part of the Newburyport office, located at 19 Green Street. Fruh Realty was founded in 2018. 

“In welcoming Kevin, Alison and their team to our firm, we unite their esteemed local reputation with Gibson Sotheby's International Realty’s worldwide recognition and access to highly qualified global clientele, ensuring our clients receive every advantage,” said Colleen Barry, Chief Executive Officer of Gibson Sotheby’s International Realty. "Our expansion on Cape Ann and into New Hampshire is a significant achievement for our firm and it is our privilege to join the wonderful Newburyport community.” 

"We are proud of our accomplishments and our outstanding team of professionals, but in today’s fast-moving world of real estate, it is crucial to be aware of every opportunity to better serve our agents and clients," says Kevin Fruh, Principal Broker of Fruh Realty. "Gibson Sotheby’s International Realty is part of a global brand, but at its core, it's a family business of experts in their local markets. This affiliation strengthens our position in key feeder markets and represents the combination of two trusted companies rooted in exceptional client service."

Earlier this year, Gibson Sotheby’s International Realty reported it served more than 2,900 clients and achieved $3.6 Billion in sales volume in 2022. It holds a $1.19 Million average sale price, the highest of the top five firms in Massachusetts. 

“We are thrilled to be able to serve our Cape Ann clients with two strategically located offices: one in Manchester-by-the-Sea, and now another in Newburyport,” adds Nicole Rideout Hartwick, Chief Strategy Officer at Gibson Sotheby’s International Realty.

For additional information, please contact Gibson Sotheby’s International Realty at 617.426.6900 or  

The Gibson Sotheby's Team

From left: Larry Rideout, Chairman & Co-Owner of Gibson Sotheby's International Realty; Paul McGann, President & Co-Owner of Gibson Sotheby's International Realty; Alison Fruh, Co-Founder of Fruh Realty; Kevin Fruh, Co-Founder and Principal Broker of Fruh Realty.


About Gibson Sotheby’s International Realty

Gibson Sotheby’s International Realty is Eastern Massachusetts’ premier real estate brokerage firm with 27 offices and more than 450 sales associates in Boston, Greater Boston, MetroWest, the North Shore, South Shore, South Coast, Cape Cod, and Coastal New Hampshire. Since its inception in 1962, Gibson Sotheby's International Realty has offered a world of advantages to buyers and sellers, including hyperlocal expertise, exclusive media partnerships, and a reputation for delivering white-glove service. The brokerage’s direct affiliation with Sotheby's and Sotheby's International Realty® offers the company unparalleled global reach through a network of 1,075 offices in 81 countries and territories. Gibson Sotheby's International Realty is the largest Massachusetts-based, independently owned brokerage. For more information, visit

About Sotheby’s International Realty®

Sotheby's International Realty® was founded in 1976 as a real estate service for discerning clients of Sotheby's auction house. Today, the company's global footprint spans more than 1,075 offices located in 81 countries and territories worldwide, including 50 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Anywhere Real Estate Inc. entered a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty® name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby's International Realty® supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit

The affiliate network is operated by Sotheby's International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby's International Realty, Inc.  Both entities are subsidiaries of Anywhere Real Estate Inc. (NYSE: HOUS) a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services. Both Sotheby's International Realty Affiliates LLC and Sotheby's International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act.

Contact Us