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Gibson Sotheby's International Realty Wins Best Website Award from Who's Who in Luxury Real Estate

Gibson SIR Award For Best WebsiteGibson Sotheby’s International Realty is pleased to announce it has been awarded Best Website at Who’s Who in Luxury Real Estate’s 26th Annual Fall Conference, where brokers, agents and industry movers from across the globe gathered in Park City, Utah to explore the latest trends in luxury real estate and honor the best in the industry. 

Paul McCormick, a sales associate with Gibson Sotheby's International Realty, was additionally honored with a Significant Sale award for his sale of 72 Sea Mist Lane in Chatham, Massachusetts for $5,995,000, marking the  highest sale price to date in South Chatham. This award is bestowed upon five members who have had the most noteworthy sale of a single property within the last year. 

The Best Website award is bestowed upon the Who’s Who in Luxury Real Estate network member with the most outstanding website centered on functionality, design, and technological innovation. Since launching the site in September 2021, has been visited nearly 650,000 times and has seen a 220% increase in keyword rankings.

“In the current climate, now more than ever, it is imperative to stay well ahead of the market in terms of demographics, trends, and information needed by our clients and colleagues," says Colleen Barry, Chief Executive Officer at Gibson Sotheby's International Realty. "'s mobile-first design reflects our dedication to accommodating the methods in which today's consumers are buying and selling homes, and we're proud to connect clients to the best in the industry, no matter where they are in the world."

"The appeal of is its ability to remain an enduring brand in a space increasingly dominated by algorithms," says Jeni Pardo de Zela, Vice President of Marketing at Gibson Sotheby's International Realty. "A great real estate experience isn't limited to slick new technology, but instead understanding the advantages of working with true professionals in the industry. Our website is packed with content that endorses the expertise of our associates, illustrates our presence throughout Massachusetts, and complements our global network." was created in collaboration with global experience design agency Union Street Media.

To see the full list of award nominations, please click here

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About Gibson Sotheby’s International Realty

Founded in 1962, Gibson Sotheby’s International Realty is Eastern Massachusetts’ premier real estate brokerage firm with 27 offices and more than 450 sales associates serving Boston, Greater Boston, MetroWest, the North Shore, South Shore, South Coast, Cape Cod, Nantucket, and Coastal New Hampshire. The firm’s direct affiliation with Sotheby's International Realty® and Sotheby's auction house offers the company unparalleled global reach through a network of 1,075 offices in 81 countries and territories. Gibson Sotheby's International Realty is the largest Massachusetts-based, independently owned brokerage. For more information, visit


A worldwide collection of top brokers representing the finest luxury properties across the globe, Who’s Who in Luxury Real Estate has been leading the real estate industry since 1986. This hand-selected group of more than 130,000 professionals with properties in more than 70 countries collectively sells over $300 billion of real estate annually, making it the most elite and comprehensive luxury real estate network in the world.   

Who’s Who in Luxury Real Estate’s global network is showcased on, the No.1 portal for luxury properties online, presenting more multi-million-dollar estates than any near-peer. Frequently distinguished as a leader in the industry, the company has been recognized by Forbes, the Inc. 5000 List and The Wall Street Journal. In addition, they have been honored multiple times by The Webby Awards, ADDY Awards and most recently awarded the 'Best Directory or Search Engine Website' in the 2022 Internet Advertising Competition Awards hosted by the Web Marketing Association. For more information, visit

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